National Nanny Recognition Week (NNRW™), founded in 1998, is a celebration of the extraordinary dedication and heart that nannies bring to families every day.
National Nanny Recognition Week (NNRW™), founded in 1998, is a time to celebrate the extraordinary dedication, compassion, and expertise that nannies bring to families every single day. Created by leaders in the in-home childcare industry, NNRW™ shines a spotlight on the positive impact nannies have in shaping children’s lives and strengthening families.
This year, National Nanny Recognition Week takes place September 21–27, 2025. It’s an opportunity for families, agencies, and communities to uplift and honor the caregivers who make an immeasurable difference.
“INNRW is a week during which families, businesses, and the media will be encouraged to focus on the positive aspects of the nanny profession, the important role nannies play in the lives of the families and the wonderful contribution they make in the lives of the children they care for. Your contributions help keep this week alive for so many year after year.” -INNRW
Grab the FREE Downloads at the bottom of the blog.
Why is National Nanny Recognition Week Important?
Agencies
For Families: Show Gratitude and Strengthen Bonds
Nannies do far more than provide childcare, they nurture, teach, and become part of the family. NNRW™ gives parents the perfect moment to pause, reflect, and show their appreciation. Small gestures like handwritten notes, thoughtful gifts, or public recognition can go a long way in strengthening bonds.
Families
Build Trust and Loyalty.
Agencies can use NNRW™ to demonstrate their commitment to caregivers. By acknowledging nannies’ value and providing families with ways to celebrate them, agencies foster deeper trust and loyalty with both clients and nannies. The result? Stronger retention and happier families.
Nannies
Celebrate a Profession of Heart
For caregivers themselves, National Nanny Recognition Week is a reminder that their work matters deeply. It’s a chance to embrace pride in their profession and feel the recognition they deserve from families, agencies, and the broader childcare community.
5 Meaningful Ways Families Can Celebrate Their Nanny
Write a Personal Thank-You Note
Highlight the specific ways your nanny has impacted your children’s growth and your family’s daily life.-
Create a Memory Scrapbook
Compile photos, children’s artwork, and family stories into a keepsake gift. -
Offer a Surprise Day Off
Give them the gift of rest paired with a coffee shop, spa, or boutique gift card. -
Publicly Recognize Them
Share your appreciation on social media with a heartfelt post or video. -
Host a Family Appreciation Dinner
Dedicate an evening to celebrate your nanny with a shared meal and spoken words of gratitude.
Agency Downloads You Can Send!
To help you show appreciation to the incredible nannies in your community, the International Nanny Recognition Week Organization is here to lend a hand. We’ve created three free, easy-to-use downloads to support agencies in recognizing the hard work and dedication of their nannies.
Send to Parents:
This first download is a beautifully designed, ready-to-send PDF that agencies can share with families. It includes thoughtful and simple ways for parents to celebrate their nanny, such as crafting a handmade thank-you card, offering a surprise day off, or gifting a personalized token of appreciation. These gestures help families show their gratitude and strengthen the relationship between nanny and family in a heartfelt way.
Send to Nannies:
This ready-to-send PDF is a mini-guide agencies can share directly with their caregivers. It includes fun and meaningful ideas on how nannies can celebrate themselves during National Nanny Recognition Week. From indulging in a favorite hobby to practicing self-care, this guide reminds nannies to take time for themselves and embrace self-appreciation. After all, celebrating their incredible contributions to children and families is just as important as the care they provide!
Send this Pre Written Email!
To help you show appreciation to the incredible nannies in your community, the International Nanny Recognition Week Organization is here to lend a hand. We’ve created three free, easy-to-use downloads to support agencies in recognizing the hard work and dedication of their nannies.
Subject: Celebrate National Nanny Recognition Week: September 22-28, 2024!
Dear [[fname]],
We are excited to share that National Nanny Recognition Week (NNRW) is just around the corner, taking place from September 22-28, 2024! This special week is dedicated to acknowledging and celebrating the hard work, dedication, and love that nannies bring into our homes and families every day. For more details on NNRW, please visit www.nnrw.org.
NNRW was created to shine a spotlight on the positive and vital role nannies play in the lives of children and families. It’s a wonderful opportunity to show your appreciation for all that your nanny does. Here are five meaningful and heartfelt ways you can express your gratitude during this special week:
- Write a Thank You Note: A handwritten note expressing your appreciation can go a long way. Highlight specific moments or qualities that make your nanny special to your family.
- Create a Memory Scrapbook: Compile photos, drawings from the children, and memories of special moments shared. This personalized gift will be cherished for years to come.
- Public Recognition: Give a shout out to your nanny on social media. Highlighting their dedication and hard work publicly can make them feel valued and appreciated.
- Plan a Special Day: Organize a day off or a surprise treat. Flowers, a special card and gift card to their favorite coffee shop or boutique are always welcome. Whether it’s a simple picnic, a day out, or just a few hours of relaxation, your nanny will appreciate the thoughtfulness.
- Family Appreciation Time: Dedicate an evening to your nanny, where the whole family can express their gratitude. Sharing a meal together and speaking about the positive impact they’ve had can be incredibly rewarding.
Thank you for taking the time to recognize and celebrate the essential contributions of your nanny. Your support and appreciation mean the world to them, and to us, and help foster a positive and nurturing environment for your children.
[Insert what your agency will be doing to recognize and appreciate nannies in your community].
Warm regards,
[Your Name]
[Your Title]
[Your Agency’s Name]
[Contact Information]
P.S. Don’t forget to visit www.nnrw.org for more ideas and information on how to celebrate National Nanny Recognition Week!
As National Nanny Recognition Week 2025 approaches, let’s come together, families, agencies, and communities, to uplift and celebrate nannies. Their compassion, dedication, and expertise are the backbone of safe, nurturing homes and happy, thriving children.
By taking advantage of free resources, expressing gratitude, and celebrating their contributions, we ensure nannies feel valued, appreciated, and proud of their profession.