Webinar: Fueling Business: How Facebook Groups Can Boost Your Success featuring Matt Mason, Founder of Army of Nannies

Key Insights

If you’re a business owner looking to build community, enhance your online presence, and generate organic growth, Facebook groups can be a game-changer. During the “Fueling Business: How Facebook Groups Can Boost Your Success” webinar, Matt Mason, Founder of Army of Nannies, shared his proven strategies for turning Facebook groups into thriving, engaged communities that support business growth.

Here are the key takeaways from Matt’s session:

1. Group Name Matters—Make Sure It’s in the URL

One of the first steps to building a successful Facebook group is making sure your group name is clearly reflected in the URL. This simple yet powerful move enhances discoverability and strengthens your brand’s identity. Whether your audience is searching for you directly or coming across you via recommendations, having a clear and consistent name is essential.

2. Ask Your Group What They Want to Know

Keeping your audience engaged is crucial for maintaining an active group. Matt emphasized the importance of asking your members directly what they want to learn. Let them guide your content. It helps create a sense of community ownership and ensures you’re delivering the value they need, which naturally leads to higher engagement.

3. 1500 Members: The Tipping Point of Authority

According to Matt, once your group hits 1,500 members, you’ve reached a significant tipping point. This is the stage where you are seen as an authority in your niche. It becomes easier to attract new members, and your organic reach and influence within the group will snowball.

4. Organic Growth Trumps Paid Growth

While it might be tempting to pour money into ads to grow your group quickly, Matt believes that organic growth is much stronger and more sustainable. Organic members tend to be more engaged, loyal, and genuinely interested in the community, which leads to deeper, long-term success.

5. Get Involved: Be a Moderator in Other Groups

One smart strategy Matt shared is to ask to be a moderator in other relevant groups. This gives you exposure to new audiences while showing your value in a community. By being active and helpful in these spaces, you can draw attention to your own group, helping it grow organically.

6. Take Over Groups that Admins No Longer Want

Sometimes, admins may get tired of running their group. If you find such opportunities, offer to take over. It’s a win-win—you get to inherit an established audience, and the previous admin can step back without shutting down the community they’ve built.

7. Use Entry Questions to Vet Members

When managing your group, be selective about who joins. Matt recommends using Facebook’s feature to ask potential members three questions. Alternatively, you can set the rule that people can join if they already know three current members. This creates a sense of exclusivity while protecting your group from spammy or irrelevant members.

8. Engage. Engage. Engage.

Facebook groups thrive on interaction, and as the group owner, it’s your job to lead by example. Matt underscored the importance of commenting on your members’ posts and replies. Engage with their comments, spark conversations, and show them you’re actively involved in the community. The more engaged you are, the more engaged they’ll be.

9. Stay Focused on Your Core Business

While groups can be a fantastic tool for growth, Matt warned about letting them take too much time away from your core business operations. Remember, your business is your main focus. Delegate moderation duties if needed, and be mindful of the time you’re investing in the group versus your actual business activities.

10. Keep Important Posts at the Top

Facebook allows you to pin posts to the top of your group page, which is a great way to make sure important announcements, rules, or promotions are always visible. Use this feature to highlight key content and ensure everyone in the group sees your most critical messages.

11. Define Your Group’s Purpose Early On

It’s essential to decide what your group’s purpose is from the start. Are you building a community? Sharing information? Networking with industry professionals? Defining this purpose early will help you stay focused and attract the right people.

12. Post and Be Active in Other Groups

Matt stressed the importance of being active in other Facebook groups. By providing valuable insights and participating in discussions, you position yourself as a thought leader. When appropriate, share posts from your group, but always be respectful of each group’s rules.

Final Thoughts

Facebook groups offer an excellent opportunity to build strong, engaged communities that can fuel your business growth. By following Matt Mason’s advice—engaging consistently, focusing on organic growth, and staying true to your group’s purpose—you’ll set the stage for success. But always remember, as Matt points out, don’t let your group detract from the core operations of your business. With balance and the right strategies, you can harness the full power of Facebook groups while keeping your business running smoothly.

If you missed the webinar, be sure to check out Matt Mason’s Army of Nannies for more tips and insights on leveraging Facebook to grow your business!