Webinar: Mastering Your Digital Presence: How to Drive Sales, Referrals, and Caregiver Recruitment

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Featuring Nick Bonitatibus, Owner & Founder of Digital Champions, this session provides essential strategies to drive sales, increase referrals, and attract top caregivers by building a powerful online presence for home care caregiver recruitment.

Want a steady pipeline of qualified caregiver applicants? This webinar reveals home care caregiver recruitment strategies that use social media and video marketing to drive applications, increase referrals, and attract top caregivers, while establishing you as the go-to expert in your market.

Learn how to leverage social media and video marketing to establish yourself as the go-to expert in your market.

With a focus on practical frameworks, the session covers effective use of platforms like LinkedIn, YouTube, and Facebook to boost engagement, build credibility, and expand reach in home care caregiver recruitment. By the end, you will gain actionable insights and tools to enhance their digital presence, strengthen industry partnerships, and create a steady pipeline of caregiver applicants.

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Why You Should Check It Out

✅ The Visibility Advantage

How to position your agency as the trusted leader in your market and turn online visibility into home care caregiver recruitment caregiver applications and referrals.

✅ Social Media Mastery for Caregiver Recruitment

Practical playbooks for LinkedIn, YouTube, and Facebook so you can boost engagement, build credibility, and expand reach.

✅ Video Marketing Power

How to create simple videos that attract caregivers, connect with your audience, and increase home care caregiver recruitment, even without a production team.

✅ The Growth Framework

Proven systems to strengthen partnerships, enhance digital branding, and create a repeatable pipeline of caregiver applicants.

 

Key Outcomes You’ll Take With You

 

  • A clear home care caregiver recruitment message you can use across your site and socials

  • A simple weekly content plan for LinkedIn, YouTube, and Facebook

  • A 3-video sequence that reliably converts interest into home care caregiver recruitment

  • Metrics that matter (and how to track them) for continuous improvement

 

Frequently Asked Questions

✅ What is the best way to recruit caregivers for home care?

Implement a consistent home care caregiver recruitment plan that blends social proof (testimonials), short-form video, and targeted platform tactics (LinkedIn for professional credibility, Facebook Groups for reach, YouTube for evergreen discovery).

✅ How does video help with caregiver recruitment?

Video builds trust quickly, shows culture and expectations, and answers common questions, reducing friction and improving conversion from interest to application.

✅ Which social platforms work best for home care hiring?

LinkedIn (authority and partnerships), Facebook (community reach and retargeting), and YouTube (searchable, long-tail discovery). The webinar shows how to use each for home care caregiver recruitment

✅ Will this help with client referrals too?

Yes. The same visibility and authority tactics that attract caregivers also strengthen your brand, partnerships, and referrals.

 

Nick Bonitatibus

Owner & Founder of Digital Champions

Nick Bonitatibus is the Owner & Founder of Digital Champions. Since 2016, after a defining talk at a Home Care Conference in Philadelphia, he’s spoken to thousands nationwide, showing home care professionals how to amplify their impact through video and social media for home care caregiver recruitment and much more. With practical frameworks and step-by-step tactics, Nick helps agencies step into the spotlight, attract more clients and caregivers, and build thriving teams. “With the right strategy, anyone can stand out online, attract top caregivers, and grow. You don’t have to do it alone - let’s grow together.”

Get More From Nick Bonitatibus

Click Here toGet the Digital Champions Playbook

Click Here to Listen to Nick on the How to Build a Care Agency Podcast. 

Click Here to Book a Call With Nick

About The Host


Enginehire is a Canadian company that created the most versatile CRM+, combining the all the features of a ATS and CRM in one. Creating a platform so versatile it follows your business’ process and workflow. 

Enginehire has integrated all the processes that staffing agencies need into one platform. Jobs Post Creation, Application Collection, Documents Digitally Signed, Payment Collection, Interview Scheduling, Note Recording, Automated Reference Checking, Email Automation and Design, Customizable Beautiful Digital Candidate and Client Portfolios. Complete Multilevel Shift Scheduling, Meeting Scheduling, Product Shop, API Integrations, Basic Bookkeeping, Candidate Community. And an App Addition to keep you in the palm of your clients all the time. And more added Everyday.

It’s truly an all-in-one solution for running agencies, where administrators can save time.

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