The Truth About Private Home Care: Myths, Facts, and Real Stories with Ryan McEniff

Danny: Hey, Ryan, how are you doing today? 

Ryan McEniff: Doing very well.

Thank you for having me on the podcast. 

Danny: It’s wonderful for us to have you here. Thanks so much for doing it. How did you get involved in the home care industry? 

Ryan McEniff: I kind of fell backwards into it a little bit. My aunt started. The company I own, many years ago in 1969, and other than visiting her every once in a while, I had no affiliation with Minute Women.

My mom got really sick after she retired from the greater Boston area down to Florida. And unfortunately, while she was battling cancer, I moved down to be with her. And, we got really bad news. We knew it was, unfortunately like a one way trip. Cancer was. Was everywhere. And so I took the last kind of months that I could to be with my mom and we needed 24 hour home care.

We eventually needed hospice services, you know, through that kind of like the old cliche saying is that everybody gets together with weddings and funerals as you get older. Um, my aunts and uncles were very involved through those, those meetings and them visiting and, and supporting us in the way they could the conversation of like, well, what am I going to do after?

This whole situation ends. And I’d always wanted to own my own business. I was racking my brain on the couch and at the living room, dining table, figuring out what’s going to be my, you know, billion dollar idea or whatever it is. And my aunt said, well, why don’t you try looking at, uh, Minute Women for a little bit?

Um, at the time I had rented out my condo for a year and unfortunately my mom passed sooner than what we thought was going to happen. So I had. You know, a good eight months or so where I could move back to Colorado into my home. And I said, this is an opportunity of a lifetime to be able to, at the very least, gain insight into what it’s like to run a business.

And I really enjoyed it at the time we did house cleaning as well. So I focused a little bit more on the house cleaning figured it’s easier to. Order, you know, a broken vase or a broken, uh, I think we broke a, uh, the dish that’s in the microwave once those are a lot easier to replace than if you make a mistake on the home care side.

So focused on house cleaning and learning that side of the business while letting the home care side kind of run on its own volition and momentum. And after about eight months, you know, it was pretty clear that I was enjoying it and I thought it was a opportunity that I couldn’t pass up and pulled my outlets.

Figure out a way that you can give this to me and came up with a number. And I became the owner of minute women home care. So personal experiences is what you’ll find is very common in the healthcare world of all the in services I’ve done. There’s only like one or two people that were like, I got into it because the money was good.

Usually it’s. A family is a nurse or they’re doctors and they, they see firsthand how they’re helping people. And then they get in into that and people’s personal experiences, you know, are the ones that kind of draw them into this industry from dealing with, you know, an aging parent and the, the stress that causes.

And then they say, well, I want to help people the way that I was helped. And it’s a great industry. I mean, there’s a lot of stress, there’s a lot of headaches and like, and, you know, and the grass is always greener. Right. Um, whatever industry you’re looking at is always going to look easier than the one that you’re in.

But, you know, at the end of the day, we get paid a salary to help people and, and that’s a really good thing to do. And so on the tough days, it’s always good to remind yourself like, Hey, we’re, we’re really doing something that helps people. And, and I’ve been fortunate to be at the helm of MinuteWomen for now, 14 years.

Danny: Congratulations being at the helm for 14 years. That’s incredible. Especially also like the handover. From your aunt, was there anything that made that part difficult? No, not, not at 

Ryan McEniff: all. There’s no drama there. One of the downsides of of minute women, and it wasn’t really minute women, but my, my aunt decided to retire in like 2000, so, so there were people in the office, but there was no real leader.

In the office. Uh, my aunt makes the joke that she would get sent the taxes or the financials every six months or whatever. And she’d be like, Oh yeah, I own a company. Like that’s how uninvolved she was with the company. Um, if the phone rang, somebody was there to pick it up. They interviewed caregivers, but it was a very small kind of boutique shop, you know, and it was because there was no marketing going on, it was really kind of going in the wrong direction, quite frankly, and so she had tried to find somebody to, um.

To sell it to, and she couldn’t find, she was trying to give it away. Right. And she couldn’t find anybody that wanted it. And I don’t think she was trying super hard, but like she would talk to people current and past employees. Would you want to own minute women? You know, we’ll figure out some friendly deal and, you know.

Years later, after I owned minute women, it was successful. She goes, I was going to give you the company, Ryan. Like I, you know, she, she had done well for herself. She didn’t, she didn’t need the money. Um, but she goes, I was your godmother. And, um, if anything had happened to your parents, uh, we would have taken you in.

That was the deal. And, and your mother said to me, never give Ryan anything for free, make them work and pay for everything. So I had to come up with a number for you to pay for a minute women. And I said, well, can I get my money back then? But she didn’t give me the money back. So, but it wasn’t really, uh, an issue whatsoever.

Uh, she hadn’t been running the company for 15 years. It was very much out of sight, out of mind, you know, it was still profitable, but not very profitable. And so it was a way to obviously help her nephew a way for her to keep the legacy of minute women going on. 

Danny: That’s really interesting. And I’m glad there was drama free.

It was turning into this. Like you said, it was kind of going in the wrong direction for you, but how did you decide, or how did you even go about turning it around? 

Ryan McEniff: Yeah. I mean, and that kind of leads into something I forgot because I can be a talker, you know, one of the, one of the downsides kind of, you know, a good thing and a bad thing.

There’s a yin and a yang. Um, I had the opportunity to buy men and women, but at that time from like 2000 to 2013 was a really. Important time for the senior care industry. It was one very large franchises today, like Home Instead and Right at Home and Visiting Angels, there was a tremendous amount of growth for assisted livings and private home care agencies during that time.

And of course we didn’t have. Anybody doing any marketing. So it was all based on word of mouth or somebody tripping over our website. That was, you know, older than dirt. When I took over minute women in 2011 is when I first showed up and then I owned it by 2013. Um, so 11 years, I guess I’ve been the owner officially.

We were still using those old IMAX that came out in 2000 and 2001. We were. We had a, our phone system was, was literally the size of a desk. It was, it was from 1970. So there hadn’t been a lot of updating going on. And so to answer your question, what I, what my approach to it was, was to focus on the house cleaning side, because I.

I understood housecleaning, right? And that was through using like SEO and online advertising, it was a very easy way to get clients in the door to bring revenue in so that I could learn about the home care side and then I could do the home care side correctly. And that, for all intents and purposes, really worked out well.

Um, we closed down the housecleaning side in 2017, um, and went all private home care because, uh, essentially, It was a dying industry in terms of an agency. You don’t need a manager to be. Running the schedules. People generally, especially with Google calendar or I calendar can do it themselves. There doesn’t need to be a middleman in that.

Uh, you know, that was something that allowed me to bring money in while I could spend that money to learn about home care, since we weren’t a franchise. I didn’t have any experience with it. Right. So I needed to go out and pay for that experience and to pay for that guidance and invest in myself and, and the company to be able to do that.

And, and that’s what we did. 

Danny: You clearly had like, you know, experience with the home care side, just as your family and what your mother was going through and you know, yourself with that. How did you start to learn about the home care industry? 

Ryan McEniff: You know, a lot of trial and error, quite frankly. I mean, where franchises are great.

I think franchises like anything have pros and cons, right? And for people that are considering a franchise from what I’ve heard, and I don’t know if this is true, but this is what I’ve heard from multiple people. Franchises are great until you get to a certain level, whether that’s a million and a half, 2 million, maybe a million dollars, somewhere in that.

And then once you hit that million or a million and a half, there isn’t as much, um, resources there to be able to grow further, right? So then you need to take it upon yourself to maybe start mastermind groups within your franchise, um, to, to do that type of stuff. But at that time, you know, there were a decent amount of consultants that you could hire and there was, you You know, YouTube and blogs and finding those resources that were out there to, to learn about the major functions of a home care company.

I mean, essentially you’re, you’re dealing with, you know, like any company there’s operations or sales and marketing, and then there’s, you know, finance and those different things. And you need to learn about all of those, those aspects of it. And so. You know, the funny thing I tell people is like at the time I thought nursing homes were competitors of ours and it took me like six months to figure out that home care, that, uh, nursing homes were actually referral sources for us.

So it really showed you how bare bones I was at. And, uh, because I like drive by them, I give them like a. Dirty look like you’re trying to, you know, and I didn’t realize that they had a short term rehab side that sent, you know, dozens, if not, you know, dozens and dozens of clients back into their home that might need home care.

So like what I’ve learned in my experience, you know, in my viewpoint and things is time, you know, when you’re starting out, obviously, you know, money’s a huge factor, but if you have the ability to LeBron. To where you want to go by spending money. That’s usually money well spent I’ve certainly allowed my ego to get involved with you know, seo is a perfect example I’m going to write so many blogs that i’m going to get organic seo and people are going to find out for me Or I can just spend the money and do the ads and then people will show up to my website and then I save the time on Writing all those blogs in the short term and the longterm, some of them hit, some of them don’t, or you can just pay the money and get there sooner.

Right. And I think if you’re able to do that and you have the funds to be able to do that, paying the money to get there sooner is just reinvesting in the company so that you will get returns on that investment even faster than trying to bootstrap it yourself. And learn on your own, and it takes a long period of time and things like that for people starting an agency, that would be a piece of advice I would have is pay for people smarter than you to tell you what to do and incorporate the things that make sense so that you can get to the, the goal faster.

Danny: Oh, I really love how you phrased it of like leapfrogging through with knowledge and spend your time, not just like your money, but like your time. Wiser because there’s all those other things going on. 

Ryan McEniff: Yeah. I mean, I think, I think up until recently, you know, in the last three or four years, you know, I, I, I kind of put my first 10 years of running men and women.

I just turned 40 this past year in May. And so I took over a minute when I was 28, I didn’t know anything. I had been a steel salesman and a Granger industrial supply inside salesman before. So outside of sales, I didn’t really know anything about operations and processes and procedures. finances and, and marketing for that matter.

First 10 years of owning minute women was successful. It was great. It was wildly great. Um, but there was a lot of learning involved and there’s a lot of trial and error and involved, and that’s kind of where I kind of put that, uh, an example of something that I’ve done recently that I think home care companies should definitely look at is entrepreneur operating system.

My gosh, I wish I had done that. 15 years ago. I don’t even know if it was around 15 years ago, but no, people can’t see it. But I got these orange binders behind me and that’s all EOS stuff. It’s been a real game changer in the way that we run our organization and focus on things. Um, another thing that we’ve done is we’ve really like looked at the data.

Don’t go off of your gut and that’s hard for salespeople to do, right? Like, Oh, I think this one’s going to be a whale. But go off of the data, you know, and see what’s working and what’s not working and track it a more general sense. I would spend more time trying to cut the tree down than sharpening the ax.

And I wish if I could go back, I had sharpened the ax more to make it easier to cut the tree down. Right. And so that’s what I think when you invest in. Your organization and, and building it from the ground up and focusing on data and focusing on working on the business versus in the business kind of mentality.

It allows you to sharpen that ax so that when you do execute on things, it’s much more impactful and it’s much more meaningful. And then you will get to where you want to go faster. 

Danny: Can you explain a little bit more about the EOS system? 

Ryan McEniff: Yeah, yeah. So the, the EOS, uh, EOS system, I, I’m part of a mastermind group called HomeCare CEO, and I really like Jensen and his crew and the people there are amazing.

So, so a shout out to HomeCare CEO. I had been going to these meetings and I had heard people through just conversation on the Zooms or in person say, Oh, I read this book traction. We do EOS, we use EOS. I, um. I thought EOS was just like Grant Cardone 2. 0, like, you know, writing a blog that should be a page long that ends up being, you know, a 300 page book, right?

You know, you know, his book 10x is just basically like work harder. Boom, there’s your book. Um, if you want a 10x your returns, just work 100x longer. I just saved you 20 bucks. Um, and so. And so, you know, I, I, I put it in that category that, you know, people that read a decent amount, you get these books that are mainly fluff and maybe they have a little bit of actionable stuff.

And even the best books are really one or two really great ideas with a lot of anecdotal stories about why those ideas will work for you. Um, and I went into the U. S. podcast world and the book traction with that mentality and where they won me over. From the start was like, I think it was a podcast.

They were like, none of this stuff is rocket science. This stuff has been around for a hundred years, but the U S system, the system is what they’re selling in the sense of none, no individual part of the system is revolutionary, but it’s putting the tried and true processes of a business in an easy.

digestible way for businesses to thrive and gain traction, right? That’s where the book is, is traction comes from. And I read the book. I read what the heck is EOS. It really made a lot of sense to me, especially because my weakness is processes and procedures, detail oriented. I’m what they call a visionary.

I’m the guy that has the big ideas, the big vision. Why don’t we put a billboard on vampire state building kind of ideas? And then. You need to have somebody in your team. That’s who does the execution. The person that’s willing to sit down and say, Ryan, that is the craziest idea in the world, and it’s horrible.

Or you come up with 10 percent of your ideas are really great. And let’s dive into that a little bit more. Our team started reading these books and then we hired. The implementer, which is like a coach. And I really recommend that it costs a lot of money. I won’t lie, but it’s good because it gets you out of the office.

Think about the business, work on the business with your leadership, figure out where, you know, as a team, like where burning issues are, where the strategy is to grow your business and then implementing that and then, and then we have weekly, what’s called level 10 meetings, where we talk about the to do’s that we have, the rocks that we have, which are big projects that are going to move the needle.

forward that take about 90 days to do a quarterly rock. And then it’s really made the team culturally positive accountability is through the roof. The team working is through the roof. I mean, part of EOS too, is like doing an audit of everybody in your, your company and do they GWC it, get it, want it capacity to do it.

And if those, if the person hasn’t has check marks with all three of those, then that’s great. They’re in the right seat. But if they don’t have check marks to all three of those, you’re going to have to have some tough conversations. Are they meant for, to be part of the team or are they in the wrong department and they would be better suited in another department?

Um, or is it somebody that, you know, unfortunately you’re going to have to, um, separate from. And so it really, EOS has been great because it starts with your culture, it starts with your, you know, core characteristics of what you want your employees to look like, who gets it, wants it, it has the capacity to do it, then it goes through like what your one year, your three year, your ten year goals are.

You know, and then it goes in. All right. If our one year goal is to do X amount of millions of dollars a year, let’s break it down into quarterly, then break it down into monthly. What do we have to do to do these things? What are the problems here? Well, we have tons of marketing and sales. It’s going great, but we can’t find enough.

Caregivers or our operations are a mess or, you know, like whatever it is, then you get to focus on those big projects that are going to move the needle so that you can become the company you want to do. And, and for me being a non detail oriented person, it’s been a great product, a great service, because I felt like I was trying to put a.

Square peg into a round hole. Like, why can’t I write a 50 page processes procedure? Well, because your brain doesn’t work that way. Ryan, it just, it’s, you know, it’s asking me to be short. I’m six foot six. I don’t know how to be short. I only know how to be tall. So for me, it was like, you’re really. Ryan, you’re asking of yourself something that is, you probably could do, but, or you could just find somebody that does it better and get it done 25 times faster.

Right? So it’s that mentality of knowing who you are and your team members and what their strengths and weaknesses are, and then putting people around you to, uh, to succeed with that. 

Danny: Was there someone already on your team that was like, Ryan, putting a billboard on the empire state building is not the best use of our time.

Or did you have to find someone like that? Yeah, we had to find somebody 

Ryan McEniff: like that. I mean, ideally if you can hire within that would be great, but I did tons of stupid stuff. I mean, like there’s a mall near me called the Burlington mall. I grew up near it and I was spending like, I forget what, 10, 12, 000 a month.

For like banner ads in the Burlington mall. I had a billboard at one point in time, somewhere in Woburn, like that I was paying a lot of money for. So like it was general advertising, which sounds good, but this goes to my ignorance of this industry when I took over it, this is a crisis driven industry that is a relationship.

Driven industry as well. You can, and we’ll see, you know, maybe ads on different cable news shows like CNN or Fox or MSNBC for visiting angels are right at home. And that’s fine. I’ve heard their ads on Sirius XM as well. But at the end of the day, people are not really focused on home care or senior care until.

It is pounding at the door that there is a problem and we need to address it. The house is on fire and then people are thinking about what do we have fire insurance or not, you know, kind of situation. Um, and so, you know, if I had to do it all over again, I never would have done that general advertising because typically that doesn’t work for this industry.

It’s about developing relationships. It’s about, you know, networking and it’s about doing a really good job with your clients. And word of mouth is, is a huge driver of your success in this industry, not. billboards on the highway or advertisements on TV 

Danny: with it being crisis driven, I would expect that there’s a lot of anxieties and stresses around it.

Ryan McEniff: Yeah, I mean, you know, the, the experience that I’ve had is that, you know, you’re, you’re going to have to be a mini GCM, a geriatric care manager, aging life. care association manager, professional, a little bit, right? You’re going to have to take control of the situation and, and calm people’s nerves down and say, Hey, listen, you know, we’re, we’re gonna, you’re in good hands here and, um, crisis can be a week out.

It can be hours out, right? Somebody. you know, typically the holiday, big holidays, three day weekends are big ones for us because we’re getting the call on Friday or Thursday at three o’clock that mom does not want to spend the holiday weekend in the hospital. We’re getting our home now, like we’re, we’re at jailbreak time.

And so we need help. We need help at home. Right. It’s, it’s really kind of just. You know, alleviating their concerns, of course, that they’re worried about, you know, making the wrong decision for their parents. Right. And, and that, Hey, we’re going to be there when we show up. And if there’s a problem, you can call us at any time and allowing them really the peace of mind that they’re making the right decision that mom’s going to be safe or dad’s going to be safe.

You know, when you’re in a true crisis where you’re triaging, you know, you, you also have to explain that, like, listen, this might not be the perfect match in the world. Like it might not be the best personality match in the world. we’re just trying to get through the weekend, right? It’s, it’s, you know, we’ve had that call on Christmas Eve, like where the expectations have to be managed that the care is still going to be good, but like, maybe they’re not best friends, right?

And they don’t have to be best friends to get through the weekend. And then we can worry about. Finding somebody that connects with them on a personality match once we get through this holiday break for a week and a half with Christmas and New Year’s, and then things will settle down. And maybe that person is great and it is a great match.

And maybe we need to find somebody else to do the daytimes and that person can do the nighttimes because they’re not the perfect match. Um, and I think it’s just. Giving people information and being transparent on what their expectations should be and what they can expect from the services. And then just being honest with about that and saying, Hey, listen, this is what we can do for you right now, but this is what we can do for you longterm.

If it’s true, like crisis, I need services in less than 24 hours. And then if somebody has like. five days or seven days, you know, typically people aren’t really calling more than two weeks out for care. Then it allows us to do the assessments and be able to go out and not necessarily go out, but to be able to do an assessment over the phone, understand the information and what they’re looking for with our services being focused on dementia, we want to do a triggers.

Assessment. So we know that we’re not triggering their loved one in terms of like doing something that’s going to get them agitated and, and get them frustrated with things and then turn that situation into sort of a positive situation into a frustrating or a negative situation. We want to know what the challenges are going to be.

Going out into the home and then being able to collaborate with the family. Um, you know, one of the things we tell family members is that we are not Mary Poppins. We are not going to just show up and everything’s going to be magically. Okay. The second that we walk in the door, I would love to be able to promise you that, but I can’t.

This is a collaborative effort between you and us to be able to make this successful and over time, we should see your. Involvement in needing to oversee the care diminish over time. That doesn’t mean you can’t be the brother or the sister or the daughter. You can be there around as much as you want, but in those beginning stages, when caregivers and clients are getting to know each other, it’s really collaborative, right?

We don’t know where, what their favorite food is or where their favorite. Coffee mug is or how they like their coffee, you know, all those little things, but we learn that over time. And then all of a sudden the caregivers will know, Hey, you know, two scoops of sugar, not one. You know what I mean? And then it becomes much more of a, uh, a stable situation to provide Karen.

And so the family members can go back from being the family caregiver, doing everything for their loved one to being just their daughter or their son and, and still helping out. I’m sure. Right. But, uh, Having that weight off of their shoulders a lot more. 

Danny: You specialize in dementia. How did that come to be?

Ryan McEniff: Yeah. I mean, in all honesty, it came to peace from, through some of our own failures and just conversations with family members, um, we’ve run a memory cafe in Lexington for a number of years now. And we just kept hearing from folks that like memory care was a really big issue. Um, which we all know what is, but typically traditional home care companies are kind of everything to everybody, which isn’t a bad thing.

So if somebody is a frequent faller or somebody goes to the hospital often, or they just have like late memory. care issues where maybe they repeat themselves and ask the time 15 times an hour. That’s something that most caregivers can handle, right? They can handle those ADLs. Um, but what we found was that with our own clients and with other clients that other home care companies had and we talked to that they were really challenging aspects when somebody was mid to late stage dementia.

Um, you’re, you’re, you’re seeing symptoms worsen. People are more agitated. People are wandering. They’re up all hours of the night. They’re not sleeping. They might have hallucinations Um, they’re they’re, um, they’re, you know, they’re Unfortunately, their their reality is changing right and what is very common to happen and I would be guilty of this So i’m not throwing anybody under the bus I would do this if I didn’t know this but a lot of family members will say like, let’s say You know, Danny, let’s say you’re an 85 year old man and your wife has unfortunately passed away a few years ago.

And you’d say, Ryan, where’s, where’s my wife, Martha? I need, I need to know where Martha is. And I would say, well, Danny, you’re, what are you talking about, Danny? You know, dad, you being dad, dad, mom died five years ago. Ma, what are you talking about? You know, and that, and then all of a sudden, Danny, the 85 year old man would start realizing that Martha had actually passed away five years ago and then would go through the mourning process again and get agitated and be upset versus something saying, Hey, listen, dad, um, Martha’s getting eggs and milk at the grocery store.

She’ll be back in about an hour or so. Oh, okay. Well, let me know when she gets back. Well, in the meantime, do you want to do a puzzle together? Do you want to look at it? An old book, your favorite TV shows about to start, or we can throw your favorite TV show on YouTube and cast it to the TV or whatever it is.

And then these white little lies, even though it sounds bad, they provide a way to redirect somebody so that the quality of life is there and they’re not going through a combative situation with a loved one when you’re trying to convince them that. You know, if somebody wants to believe that the sky is purple, let them think the sky is purple.

It hurts nobody. But our initial reaction as human beings is to say, what are you talking about? The sky is blue. What do you mean, you know? But that’s not the way. You gotta, you gotta work in their reality and that’s what person centered care is. And, and it’s living in their reality and letting Bygones be bygones.

When they’re thinking something is, then let it be what it is because it hurts nobody to, to go down that road. Now, if somebody is trying to elope and it’s dangerous for them to do that, well, you can’t let that happen. You can’t let them walk in the reality in that one, but you need to figure out a way to redirect them and say, Hey, listen, let’s not go for a walk today.

Let’s go for a walk in a few hours, but let’s get some chocolate chip. cookies because it’s chocolate chip and milk cookie time. Okay. I’d really like some chocolate chip cookies and then they’re redirected and their focus is on something that’s a lot safer of an activity than going out in the snow storm for a walk in their, in their bathrobe or whatever it might be.

Danny: Ryan, it’s phenomenal. Speaking with you, it’s incredibly enlightening. Is there anything I should have asked you about, 

Ryan McEniff: I think, you know, this podcast is a little bit about, you know, growing your, your home care agency. Um, I think we touched on a couple of those, those things where you can do, but, um, you know, at the end of the day, and I was just at a home care Alliance of Massachusetts meeting for, um, like startups in the home care agency that are just getting their first couple of clients and everybody wants like a magic.

You know, a magic wand or the, the smoking gun on how to like get clients. And, um, and I told them the stories I told you, like you can’t rush it. You have to do a good job for your clients. You need to do a good job. You need to do the things that are important to provide good care, transparency, communication, and the word will spread as you grow.

And the only other thing that I would say to newcomers in this industry. Is look at the activated insights benchmarking survey that comes out every single year. They’ve just opened it up. It’s a survey that they can that anybody that does home care can put their information in, whether you’re big or small or somewhere in the middle.

And then you will have access to a wealth of information that you will be able to compare your agency to so that you will have a little bit of a roadmap on how you can grow and how you can go about that. So, um, that’s one thing I tell a lot of. Uh, newbies to the industry is, you know, figure out a way to get your hands on pay for the benchmarking survey, or even better yet, supply your information to it so you can get the survey for free, and then you’ll have a lot of information.

And then within that survey. Not to, to take too much time. Um, there are a lot of coaches and a lot of consultants and a lot of, um, companies that support home care companies, initiatives, like whether that’s sales or marketing or operations or HR or financial, and they’ll write like a one page kind of like.

Informational, not about just themselves, but like, Hey, listen, here are what we’re seeing are trends in the, this community of sales and marketing or HR things you need to know, or updated laws that may be pertinent to you and your home care agency. And those are the people that you can reach out to and read their blogs, watch their YouTube videos, or if you have the money, you can hire them as a consultant or coach.

And that might be a great way to, to start getting that information for somebody that’s starting a new agency. 

Danny: Amazing. Ryan, it’s been a total pleasure speaking with you. How can people learn more about you and Minute Women? 

Ryan McEniff: Yeah, I mean, I’m on LinkedIn. My name’s Ryan McAniff. I’m pretty active on there. I post quite a bit.

Um, all our social medias are Minute Women Home Care. Whether that’s TikTok or Instagram, we’re very much online. And then our website is, type into Google Minute Women and you’ll see our website pop up and you can get in touch with me that way as well. Thanks so much. Thank you.