In the world of nanny agencies, every second counts and a great UK Nanny Agency CRM is key. Whether you’re matching families with the perfect candidate or keeping your top nannies engaged, you need tools designed specifically for your world, not a generic system built for the masses.
When the UK’s Association of Nanny Agencies invited Enginehire to share what agencies should look for in their software, Aakash Goel, CEO of Enginehire, went a step further. Instead of just listing features, he revealed the standout tools that today’s smartest agencies are already using to streamline operations, engage clients and candidates, and grow faster.
There are plenty of CRMs out there, and many are excellent in their own ways. But at Enginehire, we believe better outcomes come when your software is focused on a particular problem, your problem, rather than trying to be everything to everyone. That’s why everything we build, from the terminology we use to the workflows we support, is tailored to the needs of nanny and childcare agencies in the UK, US, and beyond.
So…. what makes Enginehire different?
Here’s a breakdown of our core features and how they help your agency thrive:
1. Built-In Email Marketing (So You Can Ditch MailChimp)
Most agencies we meet are juggling 4–5 tools just to keep things running. A CRM here, an email system there, and maybe a spreadsheet or two thrown in for good measure. It’s inefficient, frustrating, and costly.
That’s why we built a full-featured email blaster directly into Enginehire. It’s like MailChimp, but seamlessly connected to your candidate and client database. That means you can:
Send bulk emails with beautiful, custom-designed templates.
Segment recipients with precision (e.g., families who haven’t booked in 6 months, or candidates who didn’t get a specific role).
Keep everything in one place—no more exporting lists and jumping between platforms.
You save time, reduce errors, and keep your outreach smart and personalized.
2. WhatsApp Integration for UK Agencies
When we began working with agencies in the UK, one request came up again and again: “Our nannies all use WhatsApp.”
So we listened. You can now message candidates and families directly through WhatsApp from inside Enginehire. It’s fast, familiar, and meets people where they already are, on their phones.
3. Custom Branded Mobile App
The average person spends about 4 hours a day on their phone, why not be right there with them?
Apps convert 157% better than mobile websites and people search the app store like Google. If you don’t have an app, you risk losing visibility to competitors who do.
With a branded app, families and participants can easily access schedules, updates, and profiles, all in one place that feels truly yours.
Today’s candidates expect sleek, modern experiences, especially younger, tech-savvy nannies. With Enginehire, you can offer your very own branded mobile app, available in the Google Play and Apple App Stores.
4. Rewards Program to Boost Engagement
Agencies told us: “It’s hard to keep great nannies engaged.” We responded with a feature inspired by none other than Starbucks Rewards.
With Enginehire’s rewards system, you can assign points to specific actions, like coming on time (even though that should be a given) and let nannies redeem these points for real-world rewards, like a £10 gift card.
A small gesture can go a long way toward building loyalty and motivation.
5. Legally-Compliant E-Signing (Bye, DocuSign)
Enginehire comes with a fully integrated, court-tested e-signature solution. It captures:
The signatory’s IP address
Geo-location
Whether they were logged into their profile
A full audit report
This gives you legally binding documents and peace of mind—without needing a separate subscription to DocuSign or AdobeSign.
We’re complete GDPR, HIPAA, and SOC 2 compliant, so you can proudly tell your clients that their data (and their children’s data) is secure.
GDPR-Ready Security and Compliance
As a UK nanny agency, data protection is non-negotiable. A high-quality UK Nanny Agency CRM ensures your agency stays compliant with the latest regulations, providing peace of mind to your clients.
Regulations
GDPR regulations are stringent, and meeting these standards is crucial for maintaining your agency’s reputation.
Secure cloud data storage
Secure cloud data storage: Protecting sensitive information with robust encryption methods ensures your data is safe from breaches or unauthorized access.
Consent tracking and audit logs
Consent tracking and audit logs are essential for proving compliance and ensuring that all data handling is documented and traceable.
This boosts your professional credibility and builds trust with families who rely on you to protect their data, ultimately benefiting your agency’s growth.
6. Use Video to Connect & Build Trust
Did you know viewers retain 95% more info from video than written text? That’s why videos are game-changers in your communications.
Send introduction videos during the application process to help participants feel seen and welcomed.
Share short videos with host that show your excitement and explain why a participant is a perfect fit, much more personal than an email alone.
7. Automated Workflows and Lead Capture
Here’s a common scenario: A parent visits your website Friday night and fills out a form requesting childcare. In most agencies, they’d wait until Monday to hear back. That delay could cost you a client.
With Enginehire, that parent receives an instant follow-up email, detailing next steps, answering common questions, and even letting them schedule a call. It’s all automated, but it feels personal and responsive.
8. Integrated Payments and Invoicing
Enginehire integrates directly with Stripe to process:
Credit card payments
ACH/direct deposits
Auto-generated invoices
While we don’t (yet) offer a direct integration with Xero, Stripe data can easily flow into your Xero account, giving you a clean financial handoff without duplicate entry.
9. One System, One Login, One Source of Truth
Instead of managing five different systems that don’t talk to each other, Enginehire gives you:
CRM
ATS (Applicant Tracking)
Communication tools
eSigning
Payments
Mobile App
Email Marketing
Scheduling and automations
All under one roof. One login. One system to train your team on.
Invest in a UK Nanny Agency CRM That Works for You
With customizable workflows, dynamic forms, built-in automation, and bulletproof data security, a UK Nanny Agency CRM gives your business the structure and flexibility it needs to thrive. The future of your agency depends on how well you can adapt to technological advancements and client expectations.
Whether you’re part of the Association of Nanny Agencies UK or building your first placement pipeline, upgrading your technology is the next smart move to ensure long-term success.
Webinars and Podcast
Webinars and Podcast
Designed to educate, inspire, and equip you with the tools to grow your agency. Join industry experts as they share insights, strategies, and real-world solutions to help you succeed.
Fueling Business: How Facebook Groups Can Boost Your Success featuring Matt Mason, Founder of Army of Nannies
Matt Mason, founder of Army of Nannies, will guide us through the strategic reasons behind his use of Facebook groups to extend the reach of Army of Nannies and Army of Mums. He’ll discuss how these groups have fostered community building and driven growth for his brands.
The Art of Exceptional Childcare: Insights from Manny & Me owner James McCrossen
As co-founder and director of Manny & Me, London’s premier manny and nanny placement agency, he’s sharing how his agency overcomes challenges, recruits top-tier caregivers – mannies, nanny, and more, and how Manny and Me all began with his passion for education.
